STORIES BEHIND THE FOG
Inspired by Moses, Stories Behind the Fog tells the stories of 100 individuals experiencing homelessness across the San Francisco Bay Area. Gathered over the past ten years, these stories aim to engage audiences with an issue many might otherwise turn away from—by revealing narratives that are unexpected, thought-provoking, and, at times, breathtaking.
We’ve gathered these stories through partnerships with 10 homeless outreach organizations from the Bay Area. These NGOs played a crucial role in connecting the people we feature with our team of writers and photographers, fostering a creative collaboration rooted in the consent of our subjects and a safe space where they felt comfortable sharing their life stories with us.
In a truly multimedia approach, these stories have been shared across numerous platforms: periodic features on Medium at storiesbehindthefog.com, where they’ve garnered over 5,300 readers; media coverage in the San Francisco Chronicle, NPR, KQED, Univision, CBS Bay Area, and Fox; live events such as Creative Mornings and TEDx; brand partnerships, including WeTransfer; and a coffee table book.
Several Stories Behind the Fog were featured on WeTransfer’s global wallpaper campaign, generating between 10 and 12 million page impressions over three weeks.
Our coffee table book is being marketed to help raise funds for our NGO partners. An image of San Francisco’s iconic fog is printed on a protective sleeve—so when the book is removed, it symbolically unveils the stories of these 100 individuals.
