Ali | PRINT MAGAZINE
CP Comunicación was the first ad agency I ever worked for—and what a place to start. Based in Madrid, it was crowned the most awarded direct marketing agency in the world in both 2003 and 2006. Everyone in the industry simply knew it as “CP.” So when it was acquired by Proximity BBDO and rebranded, it was such a big deal that we announced it in Spain’s top advertising magazines. What didn’t change? Our winning streak.
Headline: "It doesn’t matter why you change your name, as long as you’re still a champion."
Bodycopy: CP Comunicación, now CP Proximity, named the third most awarded agency in the world by the Won Report.