go inside the game | FILM
Dolby Atmos is Dolby’s breakthrough spatial audio technology, delivering immersive, 360-degree sound that places you inside the action. To announce that Peacock subscribers can now experience Sunday Night Football in Dolby Atmos, we created this campaign film that ran across NBC, trade shows, social, and Dolby’s digital platforms.
As Creative Lead, I developed the concept, wrote the script, and produced and edited the final spot.
AUDIBLE STORY HOUSE | Experiential
Located in Manhattan, NYC, the Audible Story House reimagined the bookstore as a "bookless" destination where visitors could browse and discover more than 300 Audible titles through immersive listening experiences. As part of the month-long installation, we created the Dolby Atmos Lounge—a space where audiobooks and podcasts came alive through Dolby Atmos, drawing visitors deeper into every story. Throughout the venue, listening stations also invited guests to experience Dolby Atmos firsthand.
To support Dolby's presence, we developed a dedicated microsite, email campaign, in-store branding, influencer and PR initiatives, and a custom gifting kit for media and creators. At an exclusive press event, guests explored the Dolby Atmos Lounge before stepping into a Dolby-enabled Cadillac parked outside the Audible Story House for immersive audiobook demonstrations, showcasing the growing ecosystem of Dolby Atmos-enabled devices.
As Creative Lead, I led the creative from concept through execution, shaping every touchpoint of Dolby's presence while partnering closely with copywriters, art directors, experiential producers, marketing managers, and our partners at Audible. I also shot, directed, and edited the case study video featured here.
Harry potter | OLV & POLV
The Harry Potter audiobooks came to Audible in Dolby Atmos, creating an experience so immersive it almost feels like magic. Almost. To support the release, our campaign tapped into the Harry Potter universe, playfully revealing that every spell, whisper, and Quidditch swoop wasn’t powered by wizardry — it was powered by Dolby Atmos.
As Creative Lead, I developed the campaign concept, “It’s Not Magic. It’s Dolby Atmos,” authored all copy, and created these motion spots in After Effects.
THE DOLBY HOME EXPERIENCE | EXPERIENTIAL
Piloted in late 2025 with Best Buy and Nebraska Furniture Mart, the Dolby Home Experience (DHX) is Dolby’s first branded retail experience, designed to bring immersive entertainment to life within premium, living room–inspired environments. Dolby-trained sales experts guide visitors through Dolby Vision and Dolby Atmos demos featuring the latest in movies, music, gaming, and sports.
At Nebraska Furniture Mart, DHX also serves as the hub for integrated campaigns spanning home, auto, and cinema, showcasing the full ecosystem of Dolby-enabled platforms. Our first activation, created in partnership with Amazon MGM Studios for Project Hail Mary, invited guests who completed Dolby demos inside DHX and Cadillac vehicles to an advanced fan screening in Dolby Cinema at AMC.
As Creative Lead, I spearheaded the integrated campaign across content creation, email, web, in-store signage, OOH, swag, and influencer marketing in close collaboration with copywriters, art directors, experiential producers, marketing managers, and technical specialists. I also shot, directed, and edited the case study video presented here for a board review, introducing the Dolby Home Experience and the Project Hail Mary activation.
