AMAZON HEALTH
As an in-house creative director, I was tasked with developing a range of proposals for the launch of Amazon Health in the United States. The focus was on highlighting two key benefits: the speed of care made possible by Amazon’s acquisition of One Medical and its telehealth services, and the convenience of having prescription medications delivered right to your door. Below are a few concepts I created for an internal presentation with XCM, Amazon’s in-house creative team, including sample copy lines and mock-ups.
Quick response airport chats
Airports are high-traffic spaces where people are often stressed, run-down, and more likely to feel unwell — making them a natural fit to showcase the value of fast, accessible healthcare. This series of OOH ads invites air travelers to instantly chat with a doctor.
The banner below is designed to sit alongside CLEAR and TSA PreCheck, the VIP lanes of airport security.
DRUG commercials piggyback
Picture this: a prescription drug commercial wraps up on TV or online, and boom — Amazon Health jumps in right after, cheekily nodding to the previous ad and offering to deliver those same meds, hassle-free, right to your door.
